Welcome to Schuch Town AW12 press preview
I love going to a Schuh press preview as every time I attend they manage to make their space look insanely creative and beautiful- whether it’s a beach scene with umbrellas and an ice cream bar, or shoes floating from the ceiling umbrella style. Idon’t tend to write about events that much, preferring to concentrate on the content, rather than ‘look what I did’, but the team came up with such a creative layout I feel you’ll enjoying seeing it.
Called ‘Schuh Town AW12′ they split the various shoe styles into a high street,with sections labelled Pharmacy etc. Each section showed a different style of shoes, and considering how many brands Schuch encapsulates- Red Or Dead, Iron Fist etc, they managed to do this really creatively and cohesively (props to the design guys!).
Here are a few of my fave finds for the new season.
Adidas trainers WITH BOWS. Very Kawaii and cool, you can be comfy and stylish!
Wedge heeled Adidas trainers- again with the height and the cosy factor.
These hidden platform shoes are amazing and I love the variety in fabrics and the floral designs.
This year it will all be about the studded stars- I like!
The Pharmacy had it going on- check out those Union Jack boots!
I think these are very cool- and wearable for everyday!
Do you have a favourite from the newest Schuh AW12 collection?