Guerlain Noir G: Scented high tech mascara

Guerlain’s latest mascara offering (due early 2012) has some serious va va voom, and I’m enamoured by its sleek design. It echoes their lipstick line with the rounded body and included mirror and Guerlain Noir G promises to give your lashes some intense drama.

I love that the mascara has a pop up mirror as that makes application on the go so much easier, plus an extra mirror never hurts. The mascara is also refillable, so you feel like you’re making an investment and can also tick the eco box as well (kind of).

The Noir G is designed to give you serious volume and it does this with a very unique formula. Waxes coat the lashes which help lengthen them and an included polymer creates a protective film over them- sealing them in place. They’ve also used Ultra Black pigments to give it the most dramatic colour possible and they’ve included lash boosting ingredients such as  artemia salina which is thought to stimulate keratin.

The mascara also does something unusual- IT’S SCENTED.  Yes, just when you thought we’d run out of things to scent! Notes of peach, rose, jasmine and white musk infuse a light scent onto the lashes, which you might notice every time you flutter. I guess this would be pretty lightly fragranced, so someone would need to be very close to pick up on this…

To be launched in January 2012 in the USA, $49 for the mascara and compact, $26 for a refill. No UK date so far.